Journal article

A “blue ocean” strategy for developing visitor wine experiences: Unlocking value in the Cape region tourism market



Research Areas

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Publication Details

Author list: Priilaid D, Ballantyne R, Packer J

Publisher: Elsevier

Publication year: 2020

Journal: Journal of Hospitality and Tourism Management

Volume number: 43

Issue number: 1

Start page: 91

End page: 99

Total number of pages: 9

ISSN: 1447-6770

eISSN: 1839-5260

URL: https://www.journals.elsevier.com/journal-of-hospitality-and-tourism-management


Abstract

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Last updated on 2020-09-10 at 12:26