A “blue ocean” strategy for developing visitor wine experiences: Unlocking value in the Cape region tourism market - Research Portal

Journal article

A “blue ocean” strategy for developing visitor wine experiences: Unlocking value in the Cape region tourism market

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Publication Details

Author list: Priilaid D, Ballantyne R, Packer J

Publisher: Elsevier

Publication year: 2020

Journal: Journal of Hospitality and Tourism Management

Volume number: 43

Issue number: 1

Start page: 91

End page: 99

Total number of pages: 9

ISSN: 1447-6770

eISSN: 1839-5260

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