Journal article

Are consumers' quality perceptions influenced by brand familiarity, brand exposure and brand knowledge? Results from a wine tasting experiment


Research Areas

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Publication Details

Author list: Priilaid D, Human G, Pitcher K, Smith T, Varkel C

Publisher: APM

Publication year: 2017

Journal: South African Journal of Business Management

Volume number: 48

Issue number: 2

Start page: 45

End page: 54

Total number of pages: 10

ISSN: 2078-5976

eISSN: 2078-5585


Abstract

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Keywords

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Last updated on 2018-25-04 at 09:47